Voice Assist Added to the Semrush App Center
Semrush has expanded the App Center offering with Voice Assist, an AI voice assistant developed by CallRail.
April 20, 2026
Keyword research involves brainstorming, and it must be done on a regular basis with the help of specific tools. To achieve your best SEO results, it’s important to choose the most relevant keywords.
Easier said than done.
Researching keywords involves continuous discovery, careful consideration of new opportunities and niches, and integration with the rest of your marketing endeavors in order to achieve profitable results. Compiling a list of keywords and sticking with it for months won’t do much justice to your overall keyword strategy. Searchers’ intentions have been changing ever since search engines first became available to the public.
So how do you conduct dynamic keyword research that covers relevant keywords and remains profitable?
It is going to take some magic.
What Is the Keyword Magic Tool and Why Use It?
The Keyword Magic Tool (KMT) is the most powerful keyword research solution we offer. It provides access to an extended database with over 17 billion keywords and a streamlined interface for organizing research on the go.
SEMrush has taken a unique approach by assembling all the integral keyword research tools one can ever ask for in one place. While it is very comprehensive, this is still just the initial beta release, with even more features to be added in time.
The Keyword Magic tool saves you valuable time by automatically calculating keyword potential for you, factoring in metrics such as:
- CPC and volume (which are pretty standard metrics, but you can’t do without them)
- Keyword difficulty
- Competition level
- SERP features
Our smart solution allows you to export up to one million keywords in a single file. Now you won’t need to compile and merge multiple reports.
Also, you can now group your keywords into niches to evaluate your current niche, or consider expanding into different ones.
From a technical standpoint, we now gather data much faster than before and offer a much wider range of analysis for both single keywords and groups of keywords.
Our primary mission is to make life easier for digital marketers by reducing the amount of time they spend on monotonous, everyday activities and helping businesses take advantage of all their opportunities.
Check out more useful information on the tool here.
Start your keyword research. Go to the Keyword Magic Tool.
Let us know if you have any comments, questions or suggestions by sending us an email at keyword-magic-feedback@semrush.com.
