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This article is an updated version of a post from August 2020
April 17, 2026
Reach a larger audience with your videos and save time doing it with the new Video Marketing Platform app, now available in the Semrush App Center.
With Video Marketing Platform, you can manage your entire video workflow in one place—including editing, captioning, translation, hosting, live-streaming, thumbnail creation, and more.
Attract a bigger audience on any platform and grow your business through the power of video, supported by this all-in-one solution.
Create High Quality Videos More Easily with Video Marketing Platform
Created by Wave.video, Video Marketing Platform makes it easier than ever to incorporate video into your online strategy without having to invest in a library of expensive tools.
With it, you can:
· Record, edit, and optimize videos for any platform
· Easily livestream with custom templates, multistreaming, chat support and more
· Create eye-catching thumbnails to attract viewers
· Promote videos video hosting, easy embedding and custom landing pages
Create better content more quickly, and reach more customers.
Use Video Marketing Platform to Grow Your Audience
Video content enhances every corner of your business, from building brand awareness on social media, to onboarding new customers about your product or connecting with your loyal audience.
But with many different platforms, formats, and creative choices to contend with, creating it can get complicated.
Video Marketing Platform provides an end-to-end solution, designed to make this process as easy as possible, while also being flexible to your needs and workflow.
Here are just a few examples of how it can help.
Create all the content your audience needs in less time with Video Marketing Platform’s easy-to-use video recording and editing toolkit.
Use it to record expert interviews from your webcam, product tutorials with screen recording, or on-trend social content to grow your follower count. Anything you record is hosted by the app, no uploading required.
The Video Marketing Platform's video recording tool. In the center of the screen, you can see the video recording. In the panel to the right are customization potions, including logos, video clips, overlays, backgrounds, sound effects, images, text, chat, teleprompter and more.
Then, perfect your footage in the Video Editor tool. Here, you can easily make essential edits such as text overlays, calls to action, trimming, and watermarks. And use dynamic features like:
· Auto-captioning in 200 languages
· AI-powered text-to-video generation
· Customizable layouts sized for any device or platform
· Pre-designed video templates
· A library of 200 million royalty-free stock images, video and audio clips
Video Marketing Platform can also facilitate live-streaming—either in-person or pre-recorded. This includes:
· Pre-designed and custom layouts and overlays with drag-and-drop personalization
· Broadcasting to YouTube, Facebook, and custom RTMP simultaneously with multistreaming
· Simultaneous broadcasting
· Adjustable chatboxes and YouTube super chat support
· Themes, sound effects, and royalty-free background music
When you’re finished with your livestream, you can easily repurpose the recording to create more videos, gifs, or podcasts in the Video Editor.
Video Marketing Platform can also help you share and promote your video.
Because any video created in the app is also hosted by it, you can share your finished product more quickly, without the barrier of downloading and uploading.
When you’re ready to share, you can further personalize your video with:
· Customizable, embeddable video players
· Personalized video landing pages
· Optional password protection
And after you launch, you can monitor its performance with in-app video analytics.
Create Your Next Viral Video Today
Connect with your customers on a more personal level with video content, quicker and easier than ever, thanks to Video Marketing Platform.
By bringing your entire video editing suite into one platform, you can save time and effort, reach new audiences, and skyrocket your online visibility.
