Semrush Introduces LLM Gap Analyzer to the App Center
The LLM Gap Analyzer app helps marketers understand how and why their content appears in large language models, and just as importantly, why it does not.
April 21, 2026
Breaking news for the Display Advertising tool: meet the new HTML Report!
Previously, Display Advertising only collected text and banner ads. We also know that HTML5 ads are very sought-after these days. Compared to other formats, the HTML5 share is somewhere around 15-20 percent. Obviously, it's a good thing that we decided to start working with this ad format.
We've not only started collecting a new type of ads – now we’re collecting 20 percent more of them!
You can find the HTML report in the ‘Ads’ tab.
The Display Advertising tool is increasing rapidly! Get ready for new updates – they’re coming soon.
As always, your feedback is highly appreciated. Send your comments, ideas and suggestions todisplay-advertising-feedback@semrush.com.
Ready to check out the updated tool? Click here.
