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This article is an updated version of a post from August 2020
April 17, 2026
New analyst report recognizes Semrush’s competitive intelligence, robust analytics, and vision for SEO as the “engine of digital discoverability”
Semrush (NYSE: SEMR), a leading online visibility management SaaS platform, announced today it has been named a Leader in The Forrester Wave™: Search Engine Optimization Solutions, Q3 2025 report.
The report evaluated seven enterprise SEO vendors across three categories: current offerings, strategy, and customer feedback. Semrush was recognized for its SEO vision, deep proprietary data, support for collaboration across channels, and flexible pricing.
The report evaluated seven enterprise SEO vendors across three categories: current offerings, strategy, and customer feedback. Semrush was recognized for its SEO vision, deep proprietary data, support for collaboration across channels, and flexible pricing.
SEO Vision and Capabilities as the “engine of digital discoverability”
Semrush is focused on building AI capabilities across all aspects of its marketing intelligence platform in order to enable marketers for success in the AI-era. The Forrester Wave report cites Semrush for its “vision for SEO as the ‘engine of digital discoverability,’ [which] balances SEO’s need for speed with AI’s potential.” Semrush is rapidly innovating to empower marketing teams of all sizes and across all verticals for success in a dynamic landscape.
More specifically, the evaluation reflects a shift in enterprise marketing priorities, with increased focus on platforms that combine automation, data-driven insights, and speed to value. Semrush believes it stands out in this regard, earning the highest scores possible in seven current offering criteria, including:
More specifically, the evaluation reflects a shift in enterprise marketing priorities, with increased focus on platforms that combine automation, data-driven insights, and speed to value. Semrush believes it stands out in this regard, earning the highest scores possible in seven current offering criteria, including:
- Competitive intelligence
- Collaboration
- Keyword research
- Reporting and analytics
Forrester notes in the report, “The company’s data sets it apart: Semrush analyzes over 200 million domains and 26 billion keywords. In fact, customers of other vendors retain Semrush for competitive intelligence and keyword research rather than using others end-to-end.” With strong data being a crucial input for success today, this reinforces for Semrush its position as a leader.
“We’re relentlessly committed to helping marketers succeed and brands stay visible in the AI-era,” says Eugene Levin, President at Semrush. “As consumer behavior and search continue to evolve, we’re building the platform to lead the future of marketing. We’re laser-focused on delivering AI-powered, end-to-end solutions and unparalleled data so marketers can move faster, work smarter, and grow with confidence.”
To learn more about the evaluation, visit this page to request a complimentary copy of The Forrester Wave™: Search Engine Optimization Solutions, Q3 2025 report.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.
“We’re relentlessly committed to helping marketers succeed and brands stay visible in the AI-era,” says Eugene Levin, President at Semrush. “As consumer behavior and search continue to evolve, we’re building the platform to lead the future of marketing. We’re laser-focused on delivering AI-powered, end-to-end solutions and unparalleled data so marketers can move faster, work smarter, and grow with confidence.”
To learn more about the evaluation, visit this page to request a complimentary copy of The Forrester Wave™: Search Engine Optimization Solutions, Q3 2025 report.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.
