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October 13, 2026London, UK

    Last updated: April 13, 2026

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    rakuten.com Web Traffic Statistics

    Get a snapshot of rakuten.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    rakuten.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In March rakuten.com received 118.56M visits with the average session duration 06:59. Compared to February traffic to rakuten.com has increased by 21.93%.
    Total Visits last 3 months
    Mar118.56M
    Feb97.24M
    Jan112.17M
    Get marketing insights →10x daily insights. Free!

    rakuten.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Rakuten.com's core audience is located in Japan followed by United States, and France.
    Country
    All devices
    Desktop
    Mobile
    Japan54.03%64.06M30.54%69.46%
    United States28.06%33.27M60.82%39.18%
    France5.17%6.13M48.19%51.81%
    India4.58%5.43M2.26%97.74%
    Ukraine
    1.09%1.29M0.61%99.39%
    See all countries →10x daily insights. Free!

    rakuten.com Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On rakuten.com, visitors mainly come from Direct (48.85% of traffic), followed by rakuten.co.jp (24.84%). In most cases, after visiting rakuten.com, users go to rakuten.co.jp and rakuten-card.co.jp.

    rakuten.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Rakuten.com's audience also visits japan-guide.com, followed by japan-experience.com.
    #1
    Visits:

    2.79M

    #2