How to Win in a Zero-Click Search Market
Learn what zero‑click search means, why clicks are down, and what to focus on instead.
General SEO
Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
What are keywords? Definition, types, & how to use them
A keyword is a word or phrase representing the topic of a search query, content piece, or conversation.
The Complete Website Migration Checklist [SEO-Friendly]
Protect your rankings, prevent traffic loss, and avoid common SEO mistakes before, during, and after migration.
How to build brand visibility in AI search
Brand visibility is your share of presence across search, AI answers, and community platforms. Here‘s how to measure it and grow it in the AI search era.
6 Common Misconceptions About SEO That Can Hurt Your Digital Marketing
The importance of SEO is hardly a secret in 2017. But, even though business owners may know how vital it is to optimize their sites, they are often guided by SEO misconceptions. This post busts all of the most common myths and misconceptions about SEO.
13 Most Common Hreflang Mistakes [Semrush Study]
We analyzed 20,000 websites that have multiple language versions using the Semrush Site Audit tool — a powerful site auditor that checks websites according to approximately 50 parameters. Below you’ll see the percentage of websites with hreflang mistakes and issues which were detected on at least one page.
How To Develop Your International SEO Strategy
Your company has been growing and growing, and at some point, you’ve decided to go global. You’ve defined your overall business strategy, you know which countries you are targeting and who you will be competing against in the new markets. Your next logical step would be to evaluate your SEO opportunities in your target locations and think about how your digital presence should be organized. In this how-to guide, we will show you how to plan your digital globalization with the help of Semrush and other marketing tools.
International Web Hosting Issues: Does Server Location Really Matter?
Back in 2009, the younger version of Matt Cutts explained: Now, in 2015, Google‘s John Mueller has come out with a slightly different statement: For search, specifically for geotargeting, the server‘s location plays a very small role, in many cases it‘s irrelevant. If you use a ccTLD or a gTLD together with Webmaster Tools, then we‘ll mainly use the geotargeting from there, regardless of where your server is located. You definitely don‘t need to host your website in any specific geographic location — use what works best for you, and give us that information via a ccTLD or Webmaster Tools.OK, John. I‘ll hold you to that one! Once I‘m done with Google, I‘ll check the results in other search engines as well. So, how is server location connected with top search results?
36+ Experts Share Insights About SEO Around Europe
Georgi Todorov asked 36 experts from 21 European states to tell more about SEO market in their country.
How To Make Your Content More Visible in Google with “Articles” Snippet
Featuring the content that ranks high is crucial for each and every website. Microformatting with structured data is a simple and reliable way to help your content get SERPs it deserves and be delivered as rich search results. Here‘s how to use “Articles snippet.”