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Outperform your search competitors.
Outperform your search competitors.AI-driven search has arrived—and Semrush One bundles our AI Visibility Toolkit + SEO Toolkit to let you:
See how AI platforms talk about you
Discover valuable topics to cover
Get AI-powered strategy suggestions
Build keyword plans with personalized insights
Identify fixes to improve technical health
Benchmark yourself against competitors
Outperform your search competitors.
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Outperform your search competitors.
Outperform your search competitors.
Outperform your search competitors.
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Elena Dryamina

Content Writer

Elena Dryamina is a technical writer at Semrush. Her last article was, “How to Find Low-Competition Keywords with Semrush.“

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How To Find Cheap Keywords for Your AdWords Campaigns

Pay per click marketing campaigns include not only landing pages, ad copy, offers and designs, but also CPC and bidding strategies. Before you assume PPC ads will bring you a fast ROI and monitor their effectiveness in your AdWords account, you should make sure they won‘t eat up your ad budget too quickly. In some industries, competition density for a keyword can be so high that its cost per click can reach $50 or more. The most desirable and expensive keywords are not always suitable for every ad campaign. But, you can discover more affordable search terms that will still make your ads profitable. How? Semrush will show you how to get cheap PPC keywords!

2 min read