Originally from Germany, Anna is super efficient and logical, though she’s been softened by years of British politeness and queuing. For over 10 years, she’s devoured every scrap of knowledge about search marketing, and applies it daily as Head of Digital Marketing at Base Creative. Anna is obsessed with helping real businesses become more literate in online marketing. She likes to rant about the importance of search intent, user behaviour in search, and setting realistic and meaningful goals, so businesses no longer demand to appear at #1 in Google for every word in the dictionary. She co-authored the book 50 Days of Social Media, but doesn’t like to talk about it.
Understanding and matching the searcher‘s intent has become fundamental for SEOs. This article focuses on how to identify intent by dissecting queries into their component parts, to glean meaning and segment queries by intent stage. This is the first of three articles in this series.