Top Insurance Websites in India

Name: Top websites in India (Insurance)
Creator: Semrush
License: https://sem.toolcookies.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in India, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

policybazaar.com

30.8M

6.34%1.95M

93.66%28.84M

↑34.96%

↑58.22%

Direct

licindia.in

11.9M

14.97%1.78M

85.03%10.12M

↑18.85%

↑20.07%

Direct

starhealth.in

5.96M

11.85%705.87K

88.15%5.25M

↑33.23%

↑11.55%

Direct

kotak.com

5.34M

2.78%148.67K

97.22%5.19M

↑21.37%

↓20.99%

Direct

icicilombard.com

5.26M

12.29%646.07K

87.71%4.61M

↑15.39%

↑51.57%

Direct

hdfclife.com

5.06M

10.23%517.68K

89.77%4.54M

↑29.22%

↓2.99%

Direct

acko.com

4.92M

7.67%376.99K

92.33%4.54M

↑10.62%

↑10.54%

Direct

sbilife.co.in

4.71M

4.67%220.29K

95.33%4.49M

↑14.93%

↑33.31%

Direct

adityabirlacapital.com

4.37M

7.95%347.88K

92.05%4.03M

↑47.65%

↑17.18%

Direct

iciciprulife.com

4.36M

6.34%276.25K

93.66%4.08M

↑8.09%

↑22.59%

Direct

hdfcergo.com

3.94M

13.54%533.01K

86.46%3.4M

↑14.76%

↑35.75%

Direct

tataaig.com

3.7M

15.33%566.94K

84.67%3.13M

↑1.44%

↑22.17%

Direct

careinsurance.com

3.32M

11.26%374.05K

88.74%2.95M

↑29.02%

↑46.22%

Direct

godigit.com

3.29M

13.7%450.95K

86.3%2.84M

↑2.34%

↑48.22%

Direct

darwinbox.in

2.37M

63.13%1.5M

36.87%874.08K

↑12.94%

↑6.72%

Direct

tataaia.com

2.17M

14.36%311.83K

85.64%1.86M

↑19.53%

↑21.81%

Direct

uiic.in

1.87M

17.94%334.78K

82.06%1.53M

↑12.58%

↑73.62%

Direct

newindia.co.in

1.78M

26.49%471.08K

73.51%1.31M

↑8.77%

↑25.01%

Direct

lichousing.com

1.76M

9.18%161.66K

90.82%1.6M

↑44.86%

↑45.67%

Direct

royalsundaram.in

1.7M

5.92%100.51K

94.08%1.6M

↑2.16%

↑103.53%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Insurance Websites in India on March 2026

As of March 2026, policybazaar.com leads Insurance in India with 30.8M monthly visits. Its audience skews mobile-first (6.34% desktop / 6.34% mobile), and traffic is up month over month 34.96% and up year over year 58.22%. licindia.in holds second with 11.9M visits and a mobile-leaning mix (14.97% desktop / 85.03% mobile), while starhealth.in ranks third with 5.96M visits.

Across the leaders, gudagehospital.in is the most mobile-first (99.96% of visits), whereas zirmed.com is the most desktop-reliant (100%). Momentum favors bajajcapital.com in the latest month (709.35%), while reliancegeneral.co.in shows the steepest pullback.

Acquisition patterns also differ: policybazaar.com is driven primarily by search, policybazaar.com by direct, and policybazaar.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in India