Top Apparel & Fashion Websites in Slovenia

Name: Top websites in Slovenia (Apparel & Fashion)
Creator: Semrush
License: https://sem.toolcookies.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Slovenia, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

aboutyou.si

214K

56.16%120.19K

43.84%93.81K

↓30.38%

↑3.74%

Direct

zalando.si

181.84K

62.23%113.17K

37.77%68.68K

↓12.17%

↑0.86%

Direct

sinsay.com

155.83K

24.01%37.41K

75.99%118.41K

↓9.16%

↑12.26%

Direct

shein.com

103.5K

55.14%57.08K

44.86%46.43K

↓11.52%

↓4.44%

Direct

moje-lece.si

88.02K

41.76%36.76K

58.24%51.27K

↓12.86%

↑17.66%

Direct

threads.com

75.9K

58.85%44.67K

41.15%31.23K

↓19.73%

↑10,071.6%

Direct

sellpy.com

72.1K

10.11%7.29K

89.89%64.81K

↑315.93%

↑967.79%

Direct

zara.com

70.88K

46.21%32.75K

53.79%38.13K

↓28.79%

↓0.81%

Direct

reserved.com

65.11K

32.03%20.86K

67.97%44.25K

↓54.36%

↑13.26%

Direct

hm.com

56.83K

46%26.14K

54%30.69K

↓25.95%

↓4.66%

Direct

vinted.it

46.62K

4.33%2.02K

95.67%44.6K

↑52.1%

↑1,866.46%

Direct

next.si

43.86K

33.97%14.9K

66.03%28.96K

↓11.33%

↓8.37%

Direct

deichmann.com

35.33K

28.04%9.91K

71.96%25.43K

↓7.8%

↓4.95%

Direct

aboutyou.com

31.81K

0.77%246

99.23%31.57K

↑84.4%

↓25.76%

Direct

glami.si

28.38K

36.26%10.29K

63.74%18.09K

↓11.77%

↓26.61%

Direct

c-and-a.com

28.08K

45.16%12.68K

54.84%15.4K

↓9.25%

↓21.73%

Search

asos.com

27.58K

53.6%14.78K

46.4%12.8K

↓38.76%

↓0.34%

Direct

tradeinn.com

27.1K

73.48%19.92K

26.52%7.19K

↓5.54%

↓15.7%

Search

intimissimi.com

24.77K

26.21%6.49K

73.79%18.28K

↑231.95%

↓18.36%

Direct

soliver.si

24.59K

37.54%9.23K

62.46%15.36K

↑27.28%

↓20.46%

Search

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Key Insights on Top Apparel & Fashion Websites in Slovenia on April 2026

As of April 2026, aboutyou.si leads Apparel & Fashion in Slovenia with 214K monthly visits. Its audience skews desktop-first (56.16% desktop / 56.16% mobile), and traffic is down month over month -30.38% and up year over year 3.74%. zalando.si holds second with 181.84K visits and a desktop-leaning mix (62.23% desktop / 37.77% mobile), while sinsay.com ranks third with 155.83K visits.

Across the leaders, lilysilk.com is the most mobile-first (100% of visits), whereas traderie.com is the most desktop-reliant (100%). Momentum favors answear.com in the latest month (11,305.63%), while vezenjegs.si shows the steepest pullback.

Acquisition patterns also differ: aboutyou.si is driven primarily by search, aboutyou.si by direct, and aboutyou.si by referral; overall, 70 of the top 100 sites are direct-led, 27 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Slovenia