Top Travel & Tourism Websites in Australia

Name: Top websites in Australia (Travel & Tourism)
Creator: Semrush
License: https://sem.toolcookies.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Australia, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

9.91M

48.74%4.83M

51.26%5.08M

↓18.92%

↓4.75%

Direct

qantas.com

9.48M

37.66%3.57M

62.34%5.91M

↓15.46%

↓1.34%

Direct

jetstar.com

6.46M

24.78%1.6M

75.22%4.86M

↓17.01%

↑16.5%

Direct

skyscanner.com.au

5.57M

38.34%2.13M

61.66%3.43M

↓32.55%

↑6.14%

Direct

airbnb.com.au

4.57M

43.87%2.01M

56.13%2.57M

↓31.09%

↓3.81%

Direct

tripadvisor.com.au

3.76M

38.56%1.45M

61.44%2.31M

↓18.44%

↓24.86%

Search

willyweather.com.au

2.98M

27.39%816.8K

72.61%2.17M

↓58.46%

↓13.88%

Direct

trip.com

2.74M

59.72%1.64M

40.28%1.1M

↓28.88%

↑44.9%

Direct

americanexpress.com

2.08M

53.25%1.11M

46.75%974.76K

↓26.13%

↑0.93%

Direct

agoda.com

1.71M

46.38%790.92K

53.62%914.23K

↓21.8%

↓12.18%

Direct

flightradar24.com

1.66M

47.52%787.61K

52.48%869.65K

↓53.97%

↑17.19%

Direct

getyourguide.com

1.62M

28.75%465.01K

71.25%1.15M

↓28.74%

↑65.66%

Direct

flightaware.com

1.59M

22.35%356.03K

77.65%1.24M

↓38.43%

↑16.5%

Direct

flightcentre.com.au

1.54M

36.17%556.59K

63.83%982.3K

↓26.79%

↑7.1%

Direct

accor.com

1.49M

37.76%564.35K

62.24%930.27K

↓3.51%

↑7.22%

Direct

tripadvisor.com

1.48M

28.24%416.98K

71.76%1.06M

↑3%

↓26%

Search

luxuryescapes.com

1.35M

30.84%414.93K

69.16%930.58K

↓34.93%

↑54.48%

Direct

webjet.com.au

1.23M

45.73%561.18K

54.27%666.11K

↓18.29%

↓10.99%

Direct

expedia.com.au

1.22M

54.96%672.82K

45.04%551.48K

↓35.17%

↓11.04%

Direct

travelandtourworld.com

1.16M

2.23%25.83K

97.77%1.13M

↓12.51%

↑461.23%

Direct

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Key Insights on Top Travel & Tourism Websites in Australia on April 2026

As of April 2026, booking.com leads Travel & Tourism in Australia with 9.91M monthly visits. Its audience skews mobile-first (48.74% desktop / 48.74% mobile), and traffic is down month over month -18.92% and down year over year -4.75%. qantas.com holds second with 9.48M visits and a mobile-leaning mix (37.66% desktop / 62.34% mobile), while jetstar.com ranks third with 6.46M visits.

Across the leaders, bucketlistdiver.com is the most mobile-first (99.89% of visits), whereas worldtimebuddy.com is the most desktop-reliant (77.1%). Momentum favors farmonlineweather.com.au in the latest month (1,020.81%), while escape.com.au shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 81 of the top 100 sites are direct-led, 15 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Australia