Top Travel & Tourism Websites in Poland

Name: Top websites in Poland (Travel & Tourism)
Creator: Semrush
License: https://sem.toolcookies.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Poland, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

17.15M

47.42%8.13M

52.58%9.02M

↑11.5%

↑4.29%

Direct

flightradar24.com

5.97M

32.9%1.96M

67.1%4.01M

↑122.12%

↑29.12%

Direct

ryanair.com

4.78M

39.34%1.88M

60.66%2.9M

↑11.3%

↓0.72%

Direct

wakacje.pl

4.06M

35.21%1.43M

64.79%2.63M

↑3.61%

↓7.71%

Direct

skyscanner.pl

4.01M

46.6%1.87M

53.4%2.14M

↑3.89%

↑5.87%

Direct

esky.pl

3.54M

28.89%1.02M

71.11%2.52M

↑9.36%

↑33.59%

Direct

fly4free.pl

3.32M

20.36%676.3K

79.64%2.64M

↓7.97%

↑14.86%

Direct

wizzair.com

2.91M

55.05%1.6M

44.95%1.31M

↑9.97%

↑19.47%

Direct

lot.com

2.7M

29.28%789.32K

70.72%1.91M

↑11.8%

↑43.22%

Direct

tui.pl

2.42M

45.82%1.11M

54.18%1.31M

↑4.96%

↑5.18%

Direct

national-geographic.pl

2.27M

10.12%229.75K

89.88%2.04M

↑17.34%

↑18.12%

Direct

r.pl

2.13M

52.51%1.12M

47.49%1.01M

↓25.61%

↓8.2%

Direct

itaka.pl

1.99M

51.52%1.03M

48.48%966.48K

↓9%

↓8.1%

Direct

airbnb.pl

1.74M

56.81%987.1K

43.19%750.41K

↑3.74%

↓3.68%

Direct

flixbus.pl

1.46M

29.78%435.26K

70.22%1.03M

↑29.01%

↓11.95%

Direct

webcamera.pl

1.28M

26.77%342.17K

73.23%936.1K

↓33.72%

↑9.68%

Direct

tripadvisor.com

1.18M

42.07%494.93K

57.93%681.52K

↓20.47%

↓17.92%

Search

getyourguide.com

1.07M

48.9%522.17K

51.1%545.65K

↑135.06%

↑63.44%

Direct

kiwi.com

970.95K

56.03%544.01K

43.97%426.94K

↑4.55%

↓15.28%

Direct

europodroze.pl

922.32K

21.82%201.25K

78.18%721.07K

↓12.19%

↑39.26%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Travel & Tourism Websites in Poland on March 2026

As of March 2026, booking.com leads Travel & Tourism in Poland with 17.15M monthly visits. Its audience skews mobile-first (47.42% desktop / 47.42% mobile), and traffic is up month over month 11.5% and up year over year 4.29%. flightradar24.com holds second with 5.97M visits and a mobile-leaning mix (32.9% desktop / 67.1% mobile), while ryanair.com ranks third with 4.78M visits.

Across the leaders, travelpunkt.pl is the most mobile-first (99.57% of visits), whereas merlinx.eu is the most desktop-reliant (100%). Momentum favors travelpunkt.pl in the latest month (21,330.17%), while zieleniec.pl shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 80 of the top 100 sites are direct-led, 19 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Poland