Top Travel & Tourism Websites in Colombia

Name: Top websites in Colombia (Travel & Tourism)
Creator: Semrush
License: https://sem.toolcookies.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Colombia, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

4.12M

35.66%1.47M

64.34%2.65M

↑6.6%

↓4.28%

Direct

avianca.com

3.11M

36.01%1.12M

63.99%1.99M

↓24.15%

↓8.9%

Direct

jetsmart.com

2.32M

20.18%467.53K

79.82%1.85M

↓26.52%

↓5.05%

Direct

latamairlines.com

2.02M

32.03%646.73K

67.97%1.37M

↓18.28%

↓15.94%

Direct

airbnb.com.co

1.99M

39.9%795.15K

60.1%1.2M

↑37.65%

↑11.04%

Direct

wingo.com

1.67M

22.55%376.46K

77.45%1.29M

↑8.7%

↑1.51%

Direct

despegar.com.co

1.36M

31.04%422.38K

68.96%938.58K

↓6.66%

↑5.41%

Direct

tiquetesbaratos.com

907.79K

29.12%264.38K

70.88%643.4K

↓46.91%

↑2.79%

Direct

kayak.com.co

872.83K

33.8%294.99K

66.2%577.85K

↓25.66%

↑3.88%

Direct

tripadvisor.co

853.35K

26.7%227.86K

73.3%625.49K

↓18.2%

↓29.7%

Search

flightradar24.com

761.62K

37.6%286.34K

62.4%475.27K

↑40.95%

↑25.95%

Direct

latam.com

609.27K

9.08%55.31K

90.92%553.96K

↓12.81%

↓35.99%

Direct

pinbus.com

512.92K

22.87%117.31K

77.13%395.61K

↓24.83%

↓19.63%

Direct

cruceros.co

498.46K

2.01%10.04K

97.99%488.42K

↓17.14%

↑19.25%

Direct

flightaware.com

472.78K

17.3%81.78K

82.7%391.01K

↑32.48%

↑21.12%

Direct

onvacation.com

457.42K

21.27%97.28K

78.73%360.14K

↓35.89%

↑66.1%

Direct

airbnb.com

442.73K

30.56%135.28K

69.44%307.44K

↓18.09%

↓9.52%

Direct

civitatis.com

406.86K

16.04%65.25K

83.96%341.61K

↑30.77%

↑50.99%

Direct

satena.com

402.78K

21.15%85.21K

78.85%317.57K

↑65.59%

↑16.34%

Direct

iberia.com

390.72K

28.02%109.48K

71.98%281.25K

↑51.74%

↓24.41%

Direct

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Key Insights on Top Travel & Tourism Websites in Colombia on April 2026

As of April 2026, booking.com leads Travel & Tourism in Colombia with 4.12M monthly visits. Its audience skews mobile-first (35.66% desktop / 35.66% mobile), and traffic is up month over month 6.6% and down year over year -4.28%. avianca.com holds second with 3.11M visits and a mobile-leaning mix (36.01% desktop / 63.99% mobile), while jetsmart.com ranks third with 2.32M visits.

Across the leaders, dolphintourcostarica.com is the most mobile-first (99.89% of visits), whereas appslatam.com is the most desktop-reliant (91.11%). Momentum favors bahamas.com in the latest month (426.71%), while holafly.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 85 of the top 100 sites are direct-led, 15 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Colombia