Top Beauty & Cosmetics Websites in Israel

Name: Top websites in Israel (Beauty & Cosmetics)
Creator: Semrush
License: https://sem.toolcookies.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Israel, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

272.8K

27.27%74.38K

72.73%198.42K

↓12.17%

↑38.61%

Search

fragrantica.ru

268.62K

7.04%18.91K

92.96%249.72K

↓8.99%

↑236.12%

Direct

oliveyoung.com

140.56K

14.93%20.99K

85.07%119.57K

↑4.26%

↑587.26%

Direct

lavido.co.il

98.39K

6.28%6.18K

93.72%92.21K

↑142.25%

↑85.23%

Direct

cultbeauty.com

93.3K

14.76%13.77K

85.24%79.53K

↓12.19%

↑229.06%

Direct

loccitane.com

83.17K

9.73%8.09K

90.27%75.08K

↑132.89%

↑22.72%

Direct

fragrantica.co.il

77.55K

26.65%20.67K

73.35%56.88K

↑15.86%

↓14.34%

Direct

moroccanoil.com

68.25K

10.55%7.2K

89.45%61.05K

↑93.15%

↓2.27%

Direct

yvesrocher.co.il

65.34K

9.3%6.08K

90.7%59.27K

↑13.92%

↓14.56%

Direct

sabon.co.il

65K

4.87%3.17K

95.13%61.83K

↓21.63%

↓9.78%

Direct

april.co.il

63.76K

24.32%15.51K

75.68%48.25K

↓16.1%

↓0.9%

Search

yesstyle.com

60.88K

48.89%29.76K

51.11%31.11K

↑30.7%

↑137.64%

Direct

cultbeauty.co.uk

41.71K

30.92%12.9K

69.08%28.81K

↑31.72%

↑85.87%

Direct

augustinusbader.com

41.5K

-

100%41.5K

0%

↑3,054.77%

Direct

sephora.com

37.58K

53.77%20.21K

46.23%17.38K

↓32.12%

↑97.63%

Direct

strawberrynet.com

36.12K

29.62%10.7K

70.38%25.42K

↑41.29%

↓0.76%

Search

freskincare.com

34.53K

4.23%1.46K

95.77%33.07K

↑5,506.17%

↑189.32%

Direct

ladymakeup.com

34.28K

46.25%15.85K

53.75%18.42K

↓14.51%

↑20.02%

Direct

ohmycream.com

29.65K

-

100%29.65K

↓32.49%

↑2,744.91%

Search

lookfantastic.com

29.35K

26.89%7.89K

73.11%21.46K

↑70.86%

↑156.18%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Israel on March 2026

As of March 2026, fragrantica.com leads Beauty & Cosmetics in Israel with 272.8K monthly visits. Its audience skews mobile-first (27.27% desktop / 27.27% mobile), and traffic is down month over month -12.17% and up year over year 38.61%. fragrantica.ru holds second with 268.62K visits and a mobile-leaning mix (7.04% desktop / 92.96% mobile), while oliveyoung.com ranks third with 140.56K visits.

Across the leaders, augustinusbader.com is the most mobile-first (100% of visits), whereas cosmoprof.com is the most desktop-reliant (100%). Momentum favors facepaintshop.eu in the latest month (32,130.99%), while victoriabeckhambeauty.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 60 of the top 100 sites are direct-led, 36 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Israel