Top Beauty & Cosmetics Websites in South Africa

Name: Top websites in South Africa (Beauty & Cosmetics)
Creator: Semrush
License: https://sem.toolcookies.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in South Africa, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

essentiallynatural.co.za

170.78K

7.74%13.22K

92.26%157.56K

↑77.64%

↑75.53%

Direct

fragrantica.com

141.91K

27.78%39.42K

72.22%102.49K

↓27.54%

↓1.1%

Direct

arcstore.co.za

122.12K

21.21%25.9K

78.79%96.22K

↑86.11%

↑40.23%

Direct

avon-brochure.com

117.93K

4.78%5.64K

95.22%112.3K

↑28.5%

↓16.45%

Direct

nivea.co.za

109.3K

2.95%3.23K

97.05%106.07K

↓58.14%

↓60.94%

Direct

eucerin.co.za

85.74K

1.38%1.18K

98.62%84.56K

↑148.51%

↑44.62%

Direct

cosmeticconnection.co.za

71.06K

26.78%19.03K

73.22%52.03K

↑1.52%

↓14.65%

Direct

africologyspa.com

68.08K

3.35%2.28K

96.65%65.8K

↑158.56%

↑350.41%

Direct

rioperfumes.co.za

58.93K

27.69%16.32K

72.31%42.61K

↓36.75%

↓16.55%

Direct

clarins.co.za

48.16K

1.9%914

98.1%47.24K

↓50.63%

↑162.62%

Direct

cosmetology.co.za

48.1K

17.92%8.62K

82.08%39.48K

↑78.08%

↓31.98%

Direct

isabellagarcia.co.za

45.34K

5.39%2.44K

94.61%42.9K

↓51.41%

↓52.47%

Direct

signaturecosmetics.co.za

41.91K

5.19%2.18K

94.81%39.74K

↑238.45%

↑38.01%

Direct

sorbet.co.za

39.12K

20.88%8.17K

79.12%30.95K

↑56.07%

↑38.35%

Search

salon500.co.za

38.31K

12.82%4.91K

87.18%33.4K

↑97.91%

↓3.19%

Direct

skins.co.za

36.87K

28.95%10.67K

71.05%26.2K

↓2.83%

↑4.78%

Direct

skinrenewal.co.za

35.5K

11.37%4.04K

88.63%31.47K

↓45.04%

↑30.51%

Direct

precisionbeauty.co.za

33.17K

0.37%123

99.63%33.05K

0%

↑6,351.16%

Direct

fragrancex.com

30.29K

12.22%3.7K

87.78%26.59K

↓46.14%

↑148.41%

Direct

dermastore.co.za

26.1K

26.61%6.94K

73.39%19.15K

↓53.19%

↓28.4%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in South Africa on April 2026

As of April 2026, essentiallynatural.co.za leads Beauty & Cosmetics in South Africa with 170.78K monthly visits. Its audience skews mobile-first (7.74% desktop / 7.74% mobile), and traffic is up month over month 77.64% and up year over year 75.53%. fragrantica.com holds second with 141.91K visits and a mobile-leaning mix (27.78% desktop / 72.22% mobile), while arcstore.co.za ranks third with 122.12K visits.

Across the leaders, vanille.by is the most mobile-first (100% of visits), whereas i-spa.co.za is the most desktop-reliant (100%). Momentum favors soldejaneiro.com in the latest month (16,363.89%), while dermarolleronlinestore.co.za shows the steepest pullback.

Acquisition patterns also differ: essentiallynatural.co.za is driven primarily by search, essentiallynatural.co.za by direct, and essentiallynatural.co.za by referral; overall, 75 of the top 100 sites are direct-led, 22 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in South Africa