Top Beauty & Cosmetics Websites in Singapore

Name: Top websites in Singapore (Beauty & Cosmetics)
Creator: Semrush
License: https://sem.toolcookies.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Singapore, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

watsons.com.sg

390.77K

24.41%95.39K

75.59%295.39K

↑21.96%

↓21.65%

Direct

fragrantica.com

219.55K

37.86%83.11K

62.14%136.44K

↓8.28%

↓24.13%

Search

sephora.sg

130.73K

37.72%49.32K

62.28%81.41K

↓62.56%

↓9.48%

Search

oliveyoung.com

113.11K

24.9%28.16K

75.1%84.95K

↓26.87%

↑83.26%

Direct

fragrancex.com

54.39K

1.84%1K

98.16%53.38K

↑84.31%

↓46.14%

Direct

sephora.com

52.81K

32.01%16.91K

67.99%35.9K

↑131.08%

↑17.09%

Direct

venusbeauty.com.sg

46.31K

21.07%9.76K

78.93%36.55K

↓55.81%

↓5.73%

Search

tangs.com

45.64K

38.7%17.66K

61.3%27.98K

↓19.25%

↓28.55%

Search

kiehls.com.sg

39.59K

7.86%3.11K

92.14%36.47K

↑235.04%

↑3.65%

Direct

checkfresh.com

36.2K

5.85%2.12K

94.15%34.08K

↓1.36%

↑0.26%

Direct

forteseries.com

31.37K

5.94%1.86K

94.06%29.51K

↑80.6%

↑16,509.66%

Search

cultbeauty.com

30.32K

5.52%1.67K

94.48%28.65K

↓65.34%

↑175.21%

Direct

vogue.sg

29.25K

39.3%11.5K

60.7%17.76K

↓1.99%

↓25.48%

Search

innisfree.com

27.84K

15.45%4.3K

84.55%23.54K

↓4.47%

↓27.42%

Direct

incidecoder.com

24.19K

27.99%6.77K

72.01%17.42K

↑14.96%

↓76.42%

Search

paulaschoice.sg

23.99K

18.53%4.45K

81.47%19.55K

↑23.36%

↓84.69%

Direct

kimage.com.sg

21.82K

19.47%4.25K

80.53%17.57K

↑167.17%

↑14.06%

Social

tryandreview.com

20.92K

12.33%2.58K

87.67%18.34K

↓63.44%

↑6.11%

Direct

perfectcorp.com

19.6K

17.64%3.46K

82.36%16.15K

↓7.98%

↑4.66%

Search

ksisters.sg

18.33K

12.21%2.24K

87.79%16.09K

↑787.08%

↑4.45%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Singapore on April 2026

As of April 2026, watsons.com.sg leads Beauty & Cosmetics in Singapore with 390.77K monthly visits. Its audience skews mobile-first (24.41% desktop / 24.41% mobile), and traffic is up month over month 21.96% and down year over year -21.65%. fragrantica.com holds second with 219.55K visits and a mobile-leaning mix (37.86% desktop / 62.14% mobile), while sephora.sg ranks third with 130.73K visits.

Across the leaders, daymade.co.uk is the most mobile-first (100% of visits), whereas hysses.com is the most desktop-reliant (100%). Momentum favors justformen.com in the latest month (29,123.81%), while boots.com shows the steepest pullback.

Acquisition patterns also differ: watsons.com.sg is driven primarily by search, watsons.com.sg by direct, and watsons.com.sg by referral; overall, 63 of the top 100 sites are direct-led, 33 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Singapore